Spring Issue 2006
SOT Expands Media Outreach for 2006
At the request of the new SOT Communications Strategy Committee, SOT
Council retained an experienced communications consultant to help strengthen
SOT media outreach for the 2006 Annual Meeting. A number of press releases
were distributed that highlighted scientific sessions, awardees, and SOT
outreach activities and special events. Visit the Press
Release section on the SOT Web site.
|
Stacy Wild with local news team |
As a result of the increased efforts, a local radio station featured
James C. Griffiths, Burdock Group, on an evening drive-time
call-in-show, and two local TV news stations covered the “Paracelsus Visits
the Genome” exhibit at the San Diego Natural History Museum, with coverage
on the evening news (view
news video). Local area reporters attended the meeting and developed
feature articles, e.g., The
Village News http://www.thevillagenews.com/story.asp?story_ID=14447.
In addition, journalists from scientific publications, and the trade
press (e.g., Science magazine, Science News and BNA’s
Daily Environment Reporter) continued their traditional coverage
and attendance at the SOT Annual Meeting and prepared articles on sessions
of special interest to their readership.
Furthermore, the SOT Communications Strategy Committee will build on
this success and continue to work on a comprehensive strategy to enhance
SOT communications. In the near future, a “Communications Corner” feature
will be launched in the Communiqué. Please feel free to send
your ideas to Shawn Lamb at
SOT Headquarters.
